Follow the curiosity.
Systems thinking. Fifteen years making and building things people use and love.
I am an experienced designer with a diverse background in entrepreneurship, business development, branding, product design, visual and online education design, and UX/UI.
I have a passion for how exceptional design impacts users' lives, blending creativity, empathy, and kindness in everything I create. My work is driven by a deep curiosity and an endless desire to understand the intricacies of design, focusing on the people I design for and with.
I embrace research as an essential tool for uncovering user needs, shaping experiences that resonate with their motivations and aspirations. I'm a dedicated problem-solver and advocate for quality design, balancing innovation with practical solutions.
Beyond work
Beyond design, I'm a proud father who draws inspiration and solace from nature, Tai Chi, meditation, breathwork, trail running, and early morning swims in the Atlantic Ocean, infusing my work with a sense of calm and reflection.
I enjoy making prints for free play as a creative outlet.
7 prints
Artificial Intelligence
I use AI as a working partner throughout my design process, from accelerating research, analysing qualitative and quantitative data, and exploring ideas, to reviewing prototypes against usability and WCAG accessibility principles, refining UX copy, building and evolving design system components, and shaping content strategy for AI-driven search (GEO).
It enables faster iteration, structured critique, and more rigorous testing of ideas across multiple projects, while human judgement, user needs, and business context remain at the centre of every design decision.
Experience
Sep 2024 – Present
UX/UI Designer
Silvertree Brands
Designing across UCOOK, Faithful to Nature, and Pet Heaven. Omnichannel e-commerce, desktop and mobile.
Aug 2024 – Mar 2026
Moderator, Content Design
UX Design Institute
Reviewing student projects against the six Content Design principles.
Apr 2024 – Sep 2025
Content Writer, Digital & Web Design
Eduvos
Consolidating UX/UI modules into a unified strand within the three-year Digital Design degree.
Feb 2024 – Mar 2025
Lecturer, UX Design
Academy of Digital Arts
Delivering the UX Design module: instruction, workshops, and assessment.
Jul 2023 – Aug 2024
UX Designer
YumEase
Sole designer. Took the product from inception to launch.
May 2021 – Aug 2024
Visual Team Lead
UNi4 Online
Led the design team. Built the aggregator UX.
Jun 2018 – Apr 2020
Design Director
Poly Nation
Owned full production. Drove a 40% increase in turnover.
Feb 2018 – Feb 2019
Visual Designer
Stories & Science
Delivered visual design across brand and digital.
Apr 2010 – Oct 2017
Clothing Designer & Production Lead
Lucky Friday
Managed end-to-end design and production.
Feb 2001 – Apr 2012
Retail Owner
Lucky Friday
Founded and operated the retail business.
Education
AI Fundamentals for UX
UX Design Institute
Developing a Systems Mindset
University of Colorado Boulder
Professional Diploma in UX Design
UX Design Institute / Glasgow Caledonian University
Akimbo: The Creative's Workshop
Seth Godin
UX Design Fundamentals
California Institute of the Arts
Visual Elements of UI Design
California Institute of the Arts
Introduction to Data Science
IBM
Cost & Management Accounting + Financial Accounting
Institute of Administration and Commerce
Skills
Tooling
Open to work
Available for opportunities.
Full-time roles, contract work, and interesting challenges. Let's talk.