Follow the curiosity.

Systems thinking. Fifteen years making and building things people use and love.

Location
Cape Town, South Africa
Phone
+27 620 969 497
Status

Full Time, Contract, Freelance

I am an experienced designer with a diverse background in entrepreneurship, business development, branding, product design, visual and online education design, and UX/UI.

I have a passion for how exceptional design impacts users' lives, blending creativity, empathy, and kindness in everything I create. My work is driven by a deep curiosity and an endless desire to understand the intricacies of design, focusing on the people I design for and with.

I embrace research as an essential tool for uncovering user needs, shaping experiences that resonate with their motivations and aspirations. I'm a dedicated problem-solver and advocate for quality design, balancing innovation with practical solutions.

Beyond work

Beyond design, I'm a proud father who draws inspiration and solace from nature, Tai Chi, meditation, breathwork, trail running, and early morning swims in the Atlantic Ocean, infusing my work with a sense of calm and reflection.

I enjoy making prints for free play as a creative outlet.

7 prints

Experience

Sep 2024 – Present

UX/UI Designer

Silvertree Brands

Designing across UCOOK, Faithful to Nature, and Pet Heaven. Omnichannel e-commerce, desktop and mobile.

Aug 2024 – Present

Moderator, Content Design

UX Design Institute

Reviewing student projects against the six Content Design principles.

Apr 2024 – Present

Content Writer, Digital & Web Design

Eduvos

Consolidating UX/UI modules into a unified strand within the three-year Digital Design degree.

Feb 2024 – Present

Lecturer, UX Design

Academy of Digital Arts

Delivering the UX Design module: instruction, workshops, and assessment.

Jul 2023 – Aug 2024

UX Designer

YumEase

Sole designer. Took the product from inception to launch.

May 2021 – Aug 2024

Visual Team Lead

UNi4 Online

Led the design team. Built the aggregator UX.

Jun 2018 – Apr 2020

Design Director

Poly Nation

Owned full production. Drove a 40% increase in turnover.

Feb 2018 – Feb 2019

Visual Designer

Stories & Science

Delivered visual design across brand and digital.

Apr 2010 – Oct 2017

Clothing Designer & Production Lead

Lucky Friday

Managed end-to-end design and production.

Feb 2001 – Apr 2012

Retail Owner

Lucky Friday

Founded and operated the retail business.

Education

2025

AI Fundamentals for UX

UX Design Institute

2025

Developing a Systems Mindset

University of Colorado Boulder

2022

Professional Diploma in UX Design

UX Design Institute / Glasgow Caledonian University

2021

Akimbo: The Creative's Workshop

Seth Godin

2020

UX Design Fundamentals

California Institute of the Arts

2020

Visual Elements of UI Design

California Institute of the Arts

2019

Introduction to Data Science

IBM

1997 – 2000

Cost & Management Accounting + Financial Accounting

Institute of Administration and Commerce

Skills

User ResearchUX StrategyInformation ArchitecturePrototypingUI DesignDesign SystemsUsability TestingContent DesignCX Design

Tooling

FigmaAdobe Creative SuiteMiroJiraArticulate 360Google SuitePerplexityChatGPTClaudeNotebookLMFigma MakeStitch by Google

Open to work

Available for opportunities.

Full-time roles, contract work, and interesting challenges. Let's talk.

Get in touch