E-commerceOmnichannelUX StrategyUCOOKSign-up usability investigation and funnel redesignSign-up completion rate increased from 3.7% to 9.3% (+5.6%)
E-commerceRedesignUX StrategyFaithful to NatureOmnichannel platform redesign in a complex, dev-first environmentConsistent filtering system shipped across all category levels
Data DevRedesignUX StrategyFlanksourceData dev dashboard redesignUnified dashboard communicating key system health metrics
AppWorkflow AutomationOverturePromoter documentation and orchestration appFinal product signed off in 4 weeks
EdTechUX StrategyBusiness Systems Analysis ProgrammeVisual and infographic design for Masterstart, Stellenbosch Business SchoolInfographic assets communicating complex BA concepts clearly
EdTechUX StrategyLeadershipUNi4 Online AggregatorMulti-brand education platform consolidationIncreased team productivity significantly
EdTechContent DesignAcademy of Digital ArtsUX design lecturing for a Higher Certificate in Web Publishing and Interactive MediaUX design module delivered across two academic terms
EdTechContent DesignLeadershipEduvos Digital Design CurriculumMerging UX and UI into a unified degree programme moduleUnified UX and UI module delivered