Overture
Workflow design
The coordination phase before an event
- Role
- UX Designer
- Client
- Overture
- Timeline
- 2 weeks UX, 2 weeks UI
- Partner
- Brent Nygaard, UI
The challenge
Promoters, agents and artists trade documentation before every show. No single tool covered that handover.
What it turned out to be
One app for the whole advancing workflow, from brief to signed-off documentation.
Advancing is the coordination phase before an event. Documentation moves between promoters, agents and artists, and every exchange has to land before the doors open.
No single tool covered this workflow. The exchange lived in email threads, which meant the current version of anything was whatever the last person remembered to attach.
The workflow
What passes between whom
Mapping the handoffs first showed what the app had to hold. It is a sequence with a deadline rather than a document store.
Approach
Two weeks means scope is the design decision
I benchmarked event platforms and mapped the journeys and deliverables across advancing. Two things came out of it.
No tool covers the full flow
Existing platforms handle ticketing or scheduling. The advancing exchange itself sits between them, which is why it defaults to email.
Speed matters more than feature depth
Promoters are working to a fixed date. A tool that is thorough but slow loses to the inbox they already have open.
Design
Wireframes to prototype
Shipped
2 wks
UX
2 wks
UI
4 wks
brief to sign-off
1
app for the whole flow
Outcome
Final product signed off in four weeks.
Reflection
What I took from it
- 01
Four weeks meant scope was the main design decision