Outcomes
Increased team productivity significantly
Met all KPIs consistently
Improved designer collaboration
Successful aggregator platform design
Three years as Visual Team Lead at UNi4 Online.
The company needed two things done in parallel: fix a fragmented design team, and design a new aggregator platform to consolidate multiple education brands.
I ran both. Team lead on one side, UX designer on the other. The two tracks informed each other throughout.
Two tracks
Track 01
Team leadership
Designers were working in isolation with no shared visibility.
Output quality was inconsistent. KPIs were being missed.
Introduced regular check-ins, shared workflows, and Kanban-based project tracking.
Team productivity increased significantly and KPI achievement became consistent.
Track 02
Platform design
Multiple education brands needed to coexist on a single aggregator platform.
Users required seamless navigation across brands without losing context.
Designed a unified information architecture that balanced brand identity with platform consistency.
Delivered a cohesive user experience across all brands under one platform.
Goals
Streamline design team workflows
Improve team collaboration and morale
Design unified aggregator platform
Create consistent brand experiences
What I did
Team process audit
Analysed existing workflows. Interviewed designers individually to understand friction points and morale. Identified lack of shared visibility as the core problem.
Kanban implementation
Introduced a shared Kanban board. Weekly check-ins. Clear task ownership. Output quality improved and missed deadlines dropped significantly.
Competitor analysis
Studied multi-brand education aggregator platforms globally. Identified navigation patterns and IA approaches for consolidating distinct brands under one roof.
Information architecture
Designed the IA to allow cross-brand navigation while keeping each brand's identity intact. Unified design patterns built to flex across multiple brands.
Platform design
Delivered the aggregator platform design. Stakeholders across all brands reviewed and signed off on the final output.
Insights
Designers needed clearer project visibility
Regular check-ins improved team morale
Users needed seamless navigation between brands
Content consistency was crucial for trust across multiple educational brands
Outcome
Team productivity increased significantly, KPIs were consistently met, and the aggregator platform received positive feedback from stakeholders.
Reflection
Leadership requires balancing individual needs with team goals
Process improvements can dramatically impact output quality and efficiency
Platforms needs flexibility for multi-brand contexts under one roof